- I am a pioneer of new approaches to community media production, communication for development, social media organisation and collaborative problem-solving.
- I prefer projects with long-term social aims, that represent a significant social challenge.
- I am an advocate for collaborative, collegiate, community and social-led engagement activities, and media-related diversity and social inclusion.
- PhD | May 2018 | De Montfort University – Community Media
- MA | July 1998 | De Montfort University – Media Studies
- BA (Hons) | July 1996 | De Montfort University – Media Studies
Rob’s Management Approach
- With over twenty years’ experience teaching undergraduate learners at De Montfort University, I take a systematic and balanced approach to the development of projects and learning programmes.
- I am a champion of inclusive approaches to innovation and collaborative development, based on research, evidence and verified discussion.
- As a Chair of Governors of Sherard School I learnt to focus on mentoring while supporting the capability of my colleagues, as they sought to meet their goals and discharge their responsibilities as independent, critical thinkers and accountable self-activated practitioners.
Rob’s Communication Experience
- My experience producing radio, developing social media platforms, giving lectures and public presentations, means that I am an effective communicator who can advocate and champion projects for which I have a strong affinity.
- My experience representing the Community Media Association challenges me to present complex issues for an inclusive audience, while also working with regulatory and governmental organisations, such as Ofcom and DCMS.
- I am currently working with a number of independent community media organisations to help identify their strategic objectives and explain key change concepts in accessible and inclusive manner.
Rob’s Leadership Style
- I work best in a collegiate leadership environment that is willing to explore and investigate alternative approaches to organisation resource development.
- I am prepared to champion new approaches, such as pushing for DemonFM to apply for a full-time broadcast licence, pioneering community media learning programmes, and implementing collaborative social media platforms based on wikis, discussion forums and other open-source collaborative applications.
- I work best with people in a face-to-face environment, as an INFJ I abhor email.
Rob’s Media Production & ICT Experience
- I have extensive experience developing collaborative ICT systems, such as wikis, discussion forums, blogs and other forms of social media.
- At De Montfort University I made a significant contribution to the design and development of the Creative Technology Studios media production resources.
- My role with the Community Media Association is to champion digital inclusion by looking at training and support needs of community media organisations.
- I produce and share blogs, audio and photography content from my websites, hosting a regular professional issues-based discussion podcast at https://decentered.co.uk, and music and general discussion at https://robwatsonmedia.net.
Rob’s Research Interests
- My research perspective is qualitative, and is founded on symbolic interactionism, pragmatism and ethnography.
- As a post-doctoral researcher, I am focussed on publications and evaluative projects, funding applications and academic networking grants.
- My continuing research will encompass the United Nations Sustainable Development Goals as they relate to independent media sustainability.
- As well as developing projects in the UK with the University of Leicester, I am also developing research projects in Cambodia, Thailand and Ghana.
Rob’s Professional Experience
Director | Decentered Media | August 2018 – Present
- Offering independent consultancy, research and training services for social and community development projects using independent media and communication practices.
Director | Community Media Association | July 2014 – Present
- Development advocate with responsibility for research capability and social impact evaluation.
- Business development planning and organisation management.
- Communication and advocacy with public, government and activist organisations.
Principle Lecturer | De montfort University | Sept 1997 – Sept 2018
- Researcher and development advocate for community media.
- Taught programme and learning content development for community media.
- Teaching and learning support for undergraduate and postgraduate students.
Chair of Governors | Sherard Primary School | Sept 2008 – July 2012
- Strategic advisor to Head Teacher.
- Advocate for school with partners, local authorities and Ofcom.
- Good governance representative for children, parents, professional staff.
Main Teaching Areas
- Module Leader, Social Media Production, Community Media 2012 – 2018
- Deputy Programme Leader, BA Communication Arts 2016 – 2018
- Deputy Programme Leader, Independent Study Masters 2017 – 2018
- Programme Leader, BSc Radio Production & Technology, De Montfort University 2005 – 2012
- Programme Leader, BSc Media Technology, De Montfort University 2000 – 2005
- Programme Leader FdSc Community Media Management 2012
- Community Media Association Council Member & Director 2014 – Present
- Advisor – Documentary Media Centre 2013 – Present
- External Examiner – BA Digital Media, Canterbury Christchurch University 2017 – Present
- External Examiner – BA Radio Production, University of Bedfordshire 2017 – Present
- Advisor – Leicester People’s Photographic Gallery 2013 – 2016
- External Examiner – BSc Media Production, Liverpool John Moores University 2012 – 2016
- DemonFM Ltd – Board Member, Station Director 2008 – 2012
- External Examiner – BA Media Production, University of Winchester 2009 – 2012
- Organising Group – East Midlands Radio Academy 2006 – 2012
- Chair of Governors – Sherard Primary School, Melton Mowbray 2006 – 2012
- Skillset – Education Advisory Group 2006 – 2009
- Governor – Swallowdale Primary School, Melton Mowbray 2008 – 2009
- Governor – King Edward VII Secondary School, Melton Mowbray 2008 – 2009
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