The ramifications of the result of the referendum on Britain’s membership of the European Union are going to reverberate for some time. Not only will the decision to leave the EU mean changes to our economy and political life, but they will also have a significant impact on the way that we think about and undertake community media in the United Kingdom as well.
As supporters of community media adjust to this new reality, it is worth sharing some thoughts about the kind of responses that community media advocates might think about. Depending on your point of view, thinking about what got us into this mess, and what might we do to work through it so we can get the best out of it?
The response of community media supporters at this time will shape the future relationships that community media sustains in times to come. We don’t have any idea at this stage how commercial and public service media will continue to be regulated in the United Kingdom, and what changes might come about as a result of the changing legal and regulatory regimes.
One thing that I hope that can be agreed is that the success of the leave campaign was due in large part to a sense of frustration and indignation at the manner in which our economy and civic life had been playing out.
It certainly became progressively harder to keep community media groups running and focussed as government cuts and austerity hit local communities, but there are other factors that are associated with the general sense of frustration. Community media has been run on a shoe-string for years now, a fact that has been pointed out to government by the Community Media Association on many occasions.
One example that typifies this sense of frustration is the rise of the zombie town, for example, in which every high-street is identical, and populated by the same chain stores and brands? These towns give little opportunity for networks of independent and local businesses to take-root and play a strong role in civic life.
I’ve thought for some time now that it is pointless travelling around the United Kingdom because the high-streets are all the same. Is this a factor in the sense of frustration? Did people become frustrated because they have been cut-off from a clear, independent sense of local identity?
Like the high-street, local media has been under considerable pressure for some time now. Newspapers have been squeezed-out because they haven’t been profitable enough. Local commercial radio stations have been squeezed out as the international conglomerates have built chains of stations around formulas, brands and centralised marketing.
Local commercial radio in the United Kingdom is homogenised, formulaic and repetitive, with little sense of local identity. Playing local travel news in between Justin Bieber tracks isn’t doing anything to foster local expression and understanding.
In hoc only to the needs of advertisers the commercial radio companies have forgotten the listeners needs, and killed-off the chance that radio might be a positive and creative forum for discussion, ideas and local identity.
The BBC doesn’t come away from these events with any glory either. The narrow and condescending programming brief that is given to BBC Local Radio is fascicle and self-serving. Prone to being ‘nostalgia’ radio, BBC local stations have been prevented from fostering a local identity.
Just a change of accents from one station to the next, yet the content is mostly identical.
The BBC Local Radio music playlists are centrally managed, leading to a generic sound that is the same everywhere. No local experimentation, discovery or challenge. Just Daft Punk and Lionel Ritche on endless repeat.
BBC Local Radio should be a place of vibrant, integrated community debate and discussion. Did BBC Local Radio tap into the resentment that was expressed in the referendum, or where BBC Local Radio producers just as surprised as everyone else in the media?
It is often said, and always worth repeating, that the strength of community media is the principle that community media is about people representing themselves. Community media has a proud tradition of supporting community discussion and communication, but community media has been chronically underfunded for a long, long time.
This underfunding, and a lack of active government support, both national and local, has left many community media groups clinging on, not able to develop, grow or expand their services. Everyone I know in community media feels lucky just to have survived.
The Ofcom Broadcast Rules stifle debate and creative reposes to differences of community opinion because they have to be packaged in a ‘balanced’ approach, which for many community media groups is out of their reach given the legalistic framework and ramifications if you get it wrong.
This dereliction of duty by Ofcom to foster and support community media, would be pardonable if Ofcom actually gave some support to community media groups to meet the legal challenges of broadcasting. However, all that Ofcom offers is a PowerPoint presentation based on the complex legal documents they circulate to all broadcasters, regardless of size and status.
Community media emerged from lack of civic support as risk-averse. More often community media groups avoid any controversial topics, news or discussion. This has had a negative effect on civic discussion and compounds the democratic deficit and lack of engagement many people experience.
Four million people voted for UKIP at the last general election, and they have just one MP in parliament. Where do these voices get heard in our local communities? Why are political discussions only left to a few high-profile celebrity politicians on national, centralised stations?
Why aren’t the day-to-day issues of community life shared and expressed in community media forums?
The ideal of community media is for communities to speak to of themselves and to themselves, while also speaking with other communities. The challenge is to do this in a way that fosters understanding and tolerance through shared engagement.
This is a message that needs to be shouted from the rooftops by community media advocates, particularly as people try to make sense of the result of the referendum. We have a fantastic opportunity with community media to foster and support communities through open and challenging dialogue, as long as the framework of support is put in place by government.
The alternative is that community media advocates declare their independence and go off and do their own things, using the new social media technologies that are replacing mass media anyway.
I intend to give this matter some serious thought and I’m keen to hear what other people think about it. Is this a moment for community media to step-up and embrace the opportunity to help heal our divided communities by helping them to listen to and understand one another?
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.