Occasionally a television programme comes along that frames a discussion I’ve had going on in my head and allows me to give my students a wider view of the ideas I’m trying to convey. So when I say Music For Misfits – The Story of Indie on BBC Four, I nearly fell off my chair.
It’s difficult to convey a sense of connection and correspondence about a social and cultural movement when it is happening, so being able to look back at different periods of popular culture and make sense of them both retrospectively and from a broader viewpoint is incredibly useful.
Music For Misfits covers the story of independent music and the DIY approach to promoting media by people who are outside of the mainstream music industry. Bands like The Buzzcocks, Joy Division, Big in Japan and Orange Juice are all given a good airing. What’s fascinating is the way that these forms of media are all pre-digital, pre-Photoshop and pre-ProTools.This was a form of media that was discovered rather than planned. There where no conferences about how to succeed in the music and media industries in the late seventies and early eighties. You couldn’t go and sign up for a course in digital photography, or live performance management combined with digital composition. This was a period when the rules and the conventions where created by a small group of chancers who tried something that felt good to them, but which wasn’t expected to make them into multi-millionaires.
I’m hoping that the students on TECH1002 Social Media & Technology gain a sense that the media tools and distribution systems that we have now put them in a privileged position whereby they can express themselves and make media so easily and consistently. Looking back at the pioneers, allowing for some distance and breadth of view may hopefully inspire some to push their own ideas, their own concepts more, rather than simply thinking that they are on an escalator into the creative industries – because it doesn’t work like that.