Oct 232013

Since the start of the term I’ve been introducing first year BSc Media Production students to bloging as part of their module TECH1002 Social Media & Technology. The aim is to get each student to share and post content on their own individual DMU Commons blog and then to share posts that are relevant to the Future Media site.

We started off in week one by setting up a basic account on the DMU Commons. First of all we changed things such as how the user names are displayed, what the domain for the site is called, and how to set up categories. This went well, and each of the students is now up and running with their own individual blog that they are free to post to whenever and however they want.

wpid-dscf1262-2013-10-23-11-341.jpgI asked everyone to add a ‘category’ to their blog called Future Media, so that when a post is created, and the learner feels that it is relevant to the work we are doing in the module, they can select that category and it will be pulled into the Future Media site from an RSS feed and shared with all the other learners on the module – and beyond. This means that all the learners on the module are listed as contributors to the Future Media site, which is acting as an online aggregation point, or even magazine, of their posts.

The links to each of the posts points back to the original blog site, so each learner gets the chance to build more followers for their own site, who can read and interact with any other blog posts that the learner is posting. We’ve covered a lot of ground quite quickly since week one. Some learners have integrated their Twitter feeds into the sidebars. Some have started to embed YouTube videos, and everyone is starting to use hyperlinks to connect to other sites, articles and feeds of interest. I’ll be encouraging all the bloggers to experiment with different forms of media. They are all keen on producing video, audio and images, so why not showcase this work in a portfolio of blogs!

wpid-dscf1266-2013-10-23-11-341.jpgThe challenge now is to enhance the Future Media site with a better sense of graphic design, and a gallery of images that can be shared publicly. We also need to develop a moderation policy, so that any issues that might push the boundaries are dealt with sympathetically and appropriately. I’m hoping we can do this by self-management and peer-working, rather than trying to impose a centralised and hierarchical policy on everyone. This is going to be crucial to the ongoing success of the work we are doing, and I’ll be reflecting on it quite regularly.

Underpinning this is a focus on building individual and group capabilities in collaborative and social media. I’m asking learners to think about what capabilities they need to develop as producers of social media content, what kinds of sociability they will need to practice and perform in order to make their posts engaging and attention worthy? In trying to make this as ‘playful’ as possible at this stage, and working in reflection and analysis later, I’m hoping that we can cover the initial ground more quickly, before we really start to reflect on the processes and the affordance of social media production.

I’m very grateful to Andrew Clay for passing on such a well-developed and organised module. The clarity of the rational, the focus on critical and technical practice is clear. The challenge in moving away from a linear mind-set of media production, with a sense of externalised authority, to one that is interactive and sociable can’t be underestimated. This module is proving a great learning experience for myself, never mind the enrolled learners. I’m looking forward to expanding my thoughts on the process and the tools of social collaboration. It’s something I’ve been working on for years in other work I’ve been doing, trying to develop a more collegiate and social form of working. So this module is taking up many of the themes that have been in the back of my mind, from a more practical and experiential perspective. The key difference here is the extent to which this module affords me and my fellow learners with the ability to reflect and analyse this process as we go along.

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