Nov 202013

How easy is it to start blogging? What’s it like to make the move from being a personal consumer of media to a personal producer of media? I’ve just sent feedback to my first year social media production students covering their first steps in the world of blogging.

There’s been a good mix of work, with some excellent examples of blogs beginning to filter into the Future Media blog site. There are a good number of bloggers studying on the module, who are making interesting comments about the media that they are passionate about.

The point it to try to develop the skills for this from the ground up, rather than imposing a rigid hierarchy of expectations from the top down. It’s about trying to find the small ideas that will give these budding bloggers a sense of validation about their posts, and to encourage them to keep blogging, and include lots of different types of media.

I’m hoping to see and share some useful experiments in media production, with self-produced videos, podcasts and photographs being shared on the blogs. We each have our own unique point of view on the world and what is happening in it. Blogs are a great way of sharing that view and encouraging other people to have empathy and sensitivity to those points of view.

I’m also keen to explore how this content becomes spreadable and generates a sense of social impact. Does a blog have to have impact? Not really. It might just be written as an amusement of the writer and for the amusement of the reader? Though if it gets to the heart of a more contentious and wider-reaching issue then it stands a greater chance of being spread and picked-up by other people.

At the heart of this style of blogging is the active sense of participation and community that bloggers develop, even if they are separated by thousands of miles and by some pretty steep cultural distances. We all aspire to have fun and to capture a sense of play through which creativity is born. This isn’t about getting things right or wrong, or meeting other people’s expectations. It’s about doing something valuable that we as individuals find meaning in, and which other people might also find valuable and useful, even if only for a moment.

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