Today’s podcast was recorded as part of the first DMU International Community Media Expo. Sitting around the table was Julian, Kiaran, Ineke, Gerhart and myself. We chatted about the role and the importance of community media and what we need to learn to make our own media.
This week’s DIY-DMU Podcast was recorded at the Highcross Centre in Leicester, where young people were learning about the ART-AI Festival, and how Artificial Intelligence can be used creatively and artistically. John Coster and I chatted with Proffessor Tracy Harwood, from De Montfort University’s Institute of Creative Technology, and with some of her colleagues who are supporting the festival. We also had a chance to talk with some of the students and their teacher about how creative AI applications are able to help us learn and understand the world and technology in different ways.
John Naughton writing in The Guardian makes a very powerful point about the need for trusted sources of information in developing communities. With the use of Facebook as a tool for promoting fake news, which has led to violence in Myanmar and Sri Lanka, Naughton suggests that:
We have woken up to Facebook’s pernicious role in western democratic politics and are beginning to think about ways of addressing that problem in our bailiwicks. To date, the ideas about regulation that have surfaced seem ineffectual and so the damage continues. But at least liberal democracies have some degree of immunity to the untruths disseminated by bad actors who exploit Facebook’s automated targeting systems – provided by a free press, parliamentary inquiries, independent judiciaries, public-service broadcasters, universities, professional bodies and so on.
However, as Naughton goes on to point out:
Other societies, particularly the developing countries now most assiduously targeted by Facebook, have few such institutions and it is there that the company has the capacity to wreak the most havoc.
The importance of trust in our civic and community media is crucial to promoting peace and reconciliation, but do we have the right tools to do this as independent media producers and communities? Large media organisations spend a lot of time promoting their ‘brand’ identity so that it can be trusted and relied upon, but this appraoch isn’t available to small, independent, volunteer-led community media groups.
Is there a way, then, perhaps with something like the Mozilla Open Badges project, which independently verified people’s learning, to independently verify the output of reporters across different media platforms, networks and communities?
Trust is the currency that holds society togehter, and when trust dies, our social order suffers. How can we build a new infrastructure that enables trust to be implicity validated in our media use, and what would the criteria be that would demonstrate that a reporter or a media producer is a trusted source? If Uber and Tripadvisor can do this, why can’t news organisations and social media corporations put some funding and development time into producing trust tokens for community reporters?
It’s often thought that anything goes when it comes to social media, and that we are free to do and say pretty much whatever we want because there is no control. Obviously, this is an unfounded assumption. When we post material online we are subject to the same laws and standards as any other form of publishing – liable and advertising standards being just two. Ben Chapman writing in The Independent describes how the Advertising Standards Authority (ASA) recognises that:
Lines are now blurred between advertising and editorial content, leading to uncertainty for consumers and for influencers themselves, who may not know what is and is not allowed.
Under industry rules, ads must be obviously recognisable as such so that people know when they’re being advertised to. The ASA said that when people are not sure what is advertising and what isn’t, trust in the whole sector is damaged.
So if you are planning on using your social media activities to generate some cash, do yourself a favour and check out the ASA rules first and stay on the right side of the law.
Tonight’s podcast gave John Coster and myself some insight into the work of Ulike Kubatta, a documentary film maker who recently joined us at De Montfort University. Ulrike’s friend and DJ, Martina Giesa told us about her love of original R&B music, while J and Toc gave us some insight into the mind of millenials and their goals in life.
This is an overview of the topics that will be covered in the twenty third lecture for TECH1002 Social Media Innovation.
Community media isn’t just about programming, it’s also about the access that we have to different media. The death of Trevor Baylis is perhaps a moment when we can reflect on the contribution that his invention made to understanding, conflict resolution and disaster management around the world, allowing people to listen to radio when they have no access to reliable power sources. Far sighted and innovative people like Trevor are few and far between.