Sep 162014

I’ve been putting together my module handbooks for TECH3022 Advanced Social Media Production, and working out what we will be doing for the coming academic year. I want the social media project to be something of a surprise, so I’m not going to reveal anything until the start of term. I think it’s got a lot of potential as a project and there is certainly a real need for the issues I want to look at to be more widely published and discussed.

I’ve written the exam and have passed it to my colleague for moderation. I don’t mind talking about what the format will be because I want to get a lot of reading done over the year to prepare for it. There’s three questions. The first question that all students will have to answer will be about Netnography, or Online Ethnography. We’re not going to undertake the project I’ve got in mind without a good sense of a data collection and evaluation technique. I want my students to be aware of the principles of ethnographic work and the kind of social processes that they might find useful when putting together a research specification for media they produce in the future.

It’s then a choice of two questions. Students can either answer a question about Digital Literacies and the concepts that are associated with the skills and capabilities that we need to thrive online, or they can answer a question about collaborative forms of social media production, and how cooperative and non-hierarchical techniques of development can help them to produce better media products and to talk with fellow collaborate more effectively.

The main thrust of the module is what makes social media meaningful, so looking at the technology, the techniques, the know-how and the social capital that participants bring to a social media network is going to be important. Hopefully along the way we can have some fun with social media as well.