Module Description: The production of meaningful content for social media has become essential with the phenomenal development of network media such as the internet and mobile smartphones. The digitization of media and its convergence has facilitated the coming together of traditional media such as film and television with the affordances of online technologies to create new forms of participatory and social media culture. The rise of YouTube partners who can share in the advertising revenue generated by the platform, new ways of collaborating and participating to make online television and film, new forms of communication such as blogging and podcasting, and the use of Facebook and Twitter and other tools for new ways of advertising and branding products and services with social media production, are all areas demanding creative solutions, technical abilities and critical evaluation.
This module will give learners the opportunity to develop their social media production skills by designing and creating products for social media contexts using media such as online video, podcasts, blogs, social networks, transmedia and technical interactivity. Using online platforms and media production skills and technologies, learners will design, create and manage and a substantial package of social media content for specific uses such as entertainment, news, documentary, advertising and branding or active citizenship. An emphasis will be given to managing the social media production process using appropriate technologies and platforms, technical skills and creative solutions.
Key Words: Digital media, new media, the Web, Web 2.0, social web, digital literacies, new media literacies, social media production, attention, participation, collaboration, critical consumption, network smarts, participatory culture, transmedia, creativity, social capital, bibliography, Harvard reference system.
Module Outcomes: At the end of this module you will be able to demonstrate:
- A systematic understanding of the nature and role of social media.
- An ability to deploy practices and ideas associated with social media so as to produce and share – responsibly and ethically – content and media products within a social network or group.
- A conceptual understanding of the social, political and academic de-bates and policy decisions associated with social media literacies.
- An appreciation of the demands and challenges of running and sup-porting social media networks and participants.
An ability to manage learning by applying advanced learning techniques that are independent, learner-centric, reflexive and self-evaluative.
- An ability to apply concepts and techniques associated with social media through practical engagement in the production of social media content, products and services.
- An ability to critically evaluate the process and the general concepts, ideas and policy debates associated with social media.
- An ability to communicate to different audiences using different forms of visual, aural, written, interactive or social media.
- An ability to use initiative and a high-degree of personal self-management and ethical responsibility.
- An ability to apply systematic decision making evaluations and techniques in a timely and strategic manner.
- An ability to learn independently, to reflect on that learning and to define learning goals and patterns of independent learning for future projects.
Key Module Competencies:
Formative assessment: social media production skills: Social media production requires basic production skills in areas such as web, video, audio, writing, image-making and design. As the module progresses, the students and tutors on the module will work together to develop ways of assessing and measuring success and competence in these areas. Social media production skills are among the module core competencies that are identified for assessment.
Module Core Competencies for Assessment:
Subject knowledge and skills– know, understand and apply knowledge, be able to analyse and synthesise knowledge, and critically evaluate about media technology and production, especially social media technology and production.
Academic skills – basic knowledge and comprehension of information search, management, using secondary sources, referencing, written presentation standards, some primary research methods.
Digital literacy and self-reflection – knowing, understanding and applying technology for study and online literacy for production, participation and collaboration, demonstrate ability to evaluate and reflect on own use of technology for study skills and production and the wider context of being and thriving online.
Social media production skills – knowing, understanding and applying social media technology for specific production projects or contexts, with reflection and evaluation of achievement, ability to work individually and collaboratively with others.
Subject knowledge: Know, understand and apply knowledge, be able to analyse and synthesise knowledge, and critically evaluate about media technology, especially social media technology
Academic skills: basic knowledge and comprehension of information search, management, using secondary sources, referencing, written presentation standards
Digital literacy and self-reflection: Knowing, understanding and applying technology for study and online literacy for production, participation and collaboration, demonstrate ability to evaluate and reflect on own use of technology for study skills and production and the wider context of being online
The content displayed here is produced and shared as part of TECH3022 Advanced Social Media Production, a module supported and delivered as part of the Leicester Media School, De Montfort University. It is offered here on an open collaboration basis, with a creative commons licence, attribution and non-commercial use. If you find the notes and learning material posted here useful, your feedback would be appreciated.