Apr 192016
The Sweet Truth Team

I’ve finished marking the coursework blogs for TECH3022 Advanced Social Media Production. The assignment focused on developing a social media campaign that engaged a group of participants in the debate about sugar and it’s role in the obesity and diabetes epidemic.

The idea was to develop a campaign that used social media to raise awareness of the role of sugar that the way that messages about processed food are embedded in our food culture. The impact that sugar and refined and processed foods have on people has become more prominent in recent years, with a lot of attention being paid to the issues in the press, and the government announcing plans for a Sugar Tax in the last budget.

Sweet Truth Logo

Sweet Truth Logo

The campaign that was developed by the learners on TECH3022 is described and explained in their collaborative wiki post on the DMU Commons Wiki. It gives a good overview of the shift in attitudes by the learners from thinking about media as something that is predominantly industrial and focused on mass entertainment, to something that is participative and based on DIY principles.

Given the seemingly unending increase in rates of obesity and diabetes in the UK, it’s essential that we use all forms of media to form communities that are equipped and empowered to make changes in their lives, to go back to the simple skills of family cooking, and to avoid the crap that is promoted by the major food manufacturers.

While this project is limited in its scale, we’ve identified some important lessons that will help to develop projects that are better equipped and funded. After all, prevention is always better than cure.